By integrating the below brand, demand and event channels, you’ll be able to promote your brand on a wide scale: Next Steps for Solidifying Your Brand ImageĪfter you have drilled down and laid the foundation for your brand image, you can ramp up your promotion activities to build a loyal customer following and generate sales. They should incorporate the unique aspects of your business and value added to customers, with a splash of your brand personality. Your key messages will be the most important takeaways you want your audience to walk away with after interacting with your brand. After you’ve defined your brand persona and image, document your key messages and align them with your audiences. Since your brand persona defines your image, it’s important to keep it simple and relevant. Your persona should appeal to customers and articulate your most important differentiators and product benefits. Once you have determined your key audiences and critical business goals, you can start to build out your brand persona. Building a brand image without knowing your short-term and long-term business goals is ineffective and a waste of valuable resources. You have to know where you are going before you can get there. You need clarity about the groups you are targeting to craft an effective marketing strategy that will speak directly to their unique needs and concerns. It’s important to be very specific when defining your audiences. Your target audiences will consist of a mix of external and internal groups, including customers, partners, industry analysts and employees. The first step is to identify your target audiences. There are several requirements that you’ll need to address as you develop your brand image: The best way to build and nurture an effective brand image is through a multidisciplinary approach that combines owned, earned and paid media in a coordinated, integrated marketing strategy. Building a Foundation for a Strong Brand Image Regardless of your industry, you need a rock solid brand to stand out among competitors and capture customers’ attention. They’re merely a proposed idea to identify different elements of self-image to try and make sense of such a complex concept.Brand image is everything in today’s cutthroat business environment and 24/7 news and information cycle. Remember, though, these types and dimensions are not a set-in-stone framework. Sexual: how you evaluate your fit into society’s sexual norms.Moral: how you evaluate your values and principles.Skills: how you evaluate your social and technical skills.Intellectual: how you evaluate your intelligence.Psychological: how you evaluate your personality.Physical: how you evaluate your appearance.
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The dimensions of one’s self-image include: It’s common for people to have a positive self-image related to some dimensions, and a negative one for others. In addition, there are dimensions added to the concept of self-image. Until you can internalize both concepts, you can’t understand which type of self-image best suits you. These types of self-images are a blend of your internal self-awareness (how well you know yourself) versus external self-awareness (how well you understand how others see you). In general, these four self-image categories go as follows: These four types of self-image may or may not be an accurate representation of yourself. The Four Types of Self-ImageĪlthough there’s no widely agreed-upon spectrum for the aspects of self-image, there are proposed types. To know if your self-image is healthy, take this quiz. Over the years, countless self-impressions have built up creating either a positive self-image or a negative one. The concept of self-image is closely related to how you perceive yourself rather than how you see yourself. Self-image refers to how we see ourselves, internally and externally. But we all know it’s much deeper than that. To simplify the concept of self-image, it is what you see when you look in a mirror.